CVS Health Launches “Time for Care” Campaign

On July 15th, CVS Health launched “Time for Care” — a campaign that reinforces the importance of accessing primary healthcare and encourages individuals to prioritize their primary healthcare needs.

“Time for Care” includes a national television ad, a microsite, digital content, and Aetna member program components that address concerns for individuals with chronic health conditions such as diabetes, high blood pressure, heart disease, high-risk pregnancies due to preeclampsia, and other specific health conditions.

“While we remain focused on reducing the spread of COVID-19, we also need to make sure that we’re encouraging people to get the care they need to avoid worse health outcomes in the future particularly people with chronic health conditions like diabetes, high blood pressure and heart disease. The ‘Time for Care’ campaign drives that message home while reminding everyone of the precautions they can take to prevent the spread of COVID-19.”

Garth Graham, MD, MPH, Vice President, Community Health and Chief Community Health Officer for CVS Health

In preparation for the campaign, Aetna and Morning Consult initiated a national survey among 4,400 Americans to identify barriers to accessing care amid the COVID-19 pandemic. The findings include:

  • Since the pandemic began nearly 60 percent of Americans said they have cancelled or delayed a healthcare appointment due to concerns about exposure to COVID-19.
  • Half of Americans have concerns that the pandemic has negatively affect their own health or the health of someone in their household.
  • Nearly 60 percent of people with chronic conditions are concerned the pandemic has negatively affected their own health or the health of someone in their household.
  • 50 percent of pregnant mothers are not confident their primary care physicians have put the necessary measures in place to prevent the spread of COVID-19.

The pandemic has also deeply affected the Black and Hispanic communities across the nation, where higher rates of chronic conditions often manifest. In response, CVS Health is actively working to address these racial and ethnic health disparities by expanding community-based testing in underserved areas. Click here for more information.

Dr. Graham added, “Now is the time to reevaluate both our physical and mental health needs not only for our families, but for ourselves. We all need to find ways to actively and safely reconnect with healthcare providers and encourage loved ones to do the same.”

Your care needs to continue — especially if you are facing a chronic condition, experiencing mental stress or if you are pregnant — because it is always #TimeForCare.

To learn more, visit Aetna’s website and follow #TimeForCare to join the conversation.

Information provided by CVS Health.