We’re excited to highlight the community efforts of one of our clients, Dieffenbach’s Potato Chips Inc. — a Womelsdorf-based company, known for its UGLIES® Kettle Cooked Potato Chip brand, which takes minorly imperfect potatoes previously disposed of by farmers to ultimately reduce the national percentage of food waste.
In an effort to always lend a helping hand and eliminate food waste, Dieffenbach’s recently organized a potato giveaway in Wyomissing, PA.
Dieffenbach’s Potato Chips, Inc. is a third generation, family owned and operated kettle chip manufacturer, who has been committed to creating delicious snacks since 1964. The company produces several private label kettle chips, sweet potato chips and a medley of root vegetable chips for national retailers. Their passion is to deliver premium quality, provide exceptional customer service, and utilize the freshest vegetable ingredients. Dieffenbach’s minimizes their impact on the environment by operating a zero-waste facility.
40,000 Pound Potato Giveaway
The decision to give away 40,000 pounds of potatoes — yes you read that right, 40,000 pounds — came to fruition when the company heard from one of their potato suppliers. The farmer informed Dieffenbach’s that their potatoes were going to waste due to the COVID-19 pandemic, which has caused restaurants and food service businesses to shut down.
“This is a great opportunity for the Uglies® Brand to sponsor this Giveaway. The mission of the brand is to prevent food waste so all the potatoes we use are those that wouldn’t be sold at stores due to being too big, too small, an odd shaped or other minor imperfections.”Dwight Zimmerman, Vice President of Sales and Marketing
Through this event, Dieffenbach’s stepped up and addressed the millions of potatoes across the nation that are at risk of being wasted. The giveaway proved to be a popular one, as hundreds of cars formed a line throughout the parking lot of the Berkshire Mall to collect their potatoes — which were of the special Russet potato variety, grown and stored specially for the restaurant and food industry. The line extended to nearby roads, which led to police having to step in to direct traffic.
In partnership with E.K. Are & Sons, Inc. and Dutch Country Transport, the Uglies brand brought food and nourishment to the community when they needed it most.
Information provided by Newswire.